| Joe in 1978, graduating College, Magna Cum Laude. From left: Olga, Joe's wife, his sister Teddy, Uncle Mort, Joe, cousin Jean, cousin Edith |
| Dr. Joe says... |
| PHOTO TITLE |
| Dr. Joe graduates from Medical School. He was 59 years old and still looking ahead. |
| Second Career Builder |
Joseph DeLeeuw graduates from Medical School
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| Your strength comes from your family. But you can create your own family. Surround yourself with people whom you like, who respect and support you. Make them your new family. |
| Dr. Joe says: |
| I don’t want to sound like a starry-eyed idiot- I’m not- but I would like to someday get into an overseas medical program. I don’t want to be a Park Avenue, New York City doctor where there are a million physicians already. I want a place where I might be the only doctor and be of some help. |
| Dr. Joe says... |
| Advertising is a waste of money. When a customer comes in with a complaint, give them their money back. The money you spend giving things away and helping individuals is a fraction of what a radio or TV ad would cost. But it does much more to build loyalty and make customers come back. |
| It's a little out of sequence, but Joe was an Antiques dealer for several years after the Store burned down. With this money he helped pay for Medical School. Even here the underlying philosophy of discount prices, fairness, friendliness and humor prevailed. |